We've just added "I Heart Cycling" stickers to our online shop.

I'd bet that there is a Psychology PhD thesis waiting to be written on what it is about stickers that makes them so great, especially if you are, or have ever been, a kid.  I loved my sticker collection when I was a whipper-snapper, and looking back, it pretty much didn't matter what it was.  I'm pretty sure I had bank stickers and spark plug stickers in my collection.  So long as those bits of paper could be peeled off and stuck to something, they were deemed fascinating.

Perhaps a part of the allure is that a sticker is pretty much a one-shot proposition.  It embodies a sense of commitment to an action.  There is really only one question to answer; Where are you going to stick it?



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